Object

Title: Dystrybucja usług ubezpieczeniowych w Polsce w latach 1998-2005

Creator:

Kufel-Siemińska, Anna

Description:

Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2007; nr 1176, s. 207-214

Abstrakt:

In the recent years, the distribution of insurance services has become a crucial tool for the competition among insurance companies. The ways of the distribution of insurance services are subject to huge changes as the factors taken into account by its selection, such as expectations of the purchasers, are changing. In the Polish market, the crucial role is played by the agency channels (above all in the sales of life insurances). The share of the direct channels of distribution is declining, whereas the biggest insurance companies in Poland in terms of every branch (PZU SA PZU Życie SA) are mostly using the direct channels of distribution. The insurance brokers are particularly active in the distribution of non life insurance services. As more often the insurances are successfully distributed through the products' distribution channels, with regard to which they are complementary, more often their users at the same time belong to other businesses than insurance. The participation of banks in the distribution of insurance services is particularly increasing, what is one of the signs of the development of bancassurance in our market. The increasing number of subjects is using unconventional methods of distribution of insurance services. There is also an increase in the importance of the subjects supporting the functioning of the distribution channels of insurance services. (original abstract)

Publisher:

Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Place of publication:

Wrocław

Date:

2007

Resource Type:

artykuł

Resource Identifier:

oai:dbc.wroc.pl:134041

Language:

pol

Relation:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu; 2007; nr 1176 ; Inwestycje finansowe i ubezpieczenia – tendencje światowe a polski rynek

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Projekt dofinansowany ze środków budżetu państwa, przyznanych przez Ministra Nauki w ramach Programu Społeczna odpowiedzialność nauki II. Tytuł projektu: Nauka dla Społeczeństwa: Prace Naukowe AEW w otwartym dostępie (2005-2008)

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