Strategie wejścia na rynek hotelarski - Lower Silesian Digital Library

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Strategie wejścia na rynek hotelarski

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Title: Strategie wejścia na rynek hotelarski

Title in english:

Entering Strategies for Hotel Industry

Creator:

Szymfel, Marcin

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 20, s. 376-385

Abstrakt:

The paper describes the process of entering hotel market with the use of different business approaches. One of the key aspects which must be considered prior to investment decision is both: location of the building as well as the pricing model used in the investment. Hotels use two typical pricing models, non-elastic which supports production from contracted segments and elastic which supports production from non-contracted segments. Whilst it is said that non-elastic model will support hotel objectives by delivering stable number of room nights during the entire investment period it has been proved that non-elastic delivery generates inferior business results to elastic model. The research conducted amongst six 5 star hotels in Warsaw covering years 2003-2007 has proved that the hotel with fully flexible pricing model is able to deliver superior results both in high as well as in low season.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Date:

Resource Type:

Resource Identifier:

oai:dbc.wroc.pl:124504

Language:

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 20 ; Zarządzanie strategiczne w badaniach teoretycznych i w praktyce

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Exlibris

Object collections:

Last modified:

Oct 6, 2023

In our library since:

Oct 6, 2023

Number of object content hits:

9

All available object's versions:

https://dbc.wroc.pl./publication/162825

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Show description in OAI-PMH format:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Edition name	Date
Strategie wejścia na rynek hotelarski	Oct 6, 2023

Citation style:

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Contact details

Address

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Library of Wrocław University of Science and Technology
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50-370 Wrocław, Poland

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