Title:

Corporate foundation’s relationship with the founding company and its role in image building and corporate community involvement programmes

Group publication title:

Argumenta Oeconomica

Creator:

Kwiecińska, Monika

Subject and Keywords:

Corporate Community Involvement ; corporate reputation ; public relations ; corporate fundation

Description:

Argumenta Oeconomica, 2015, Nr 2 (35), s. 169-184

Abstrakt:

The research presented in this article analyses the mutual relations between corporate foundations and their founding companies, as well as the roles foundations play in building the company’s image and CCI programmes. In order to achieve this goal, the author presents selected theoretical approaches and own research results that were part of a project entitled Corporate foundation as a tool for realizing the company’s social goals, financed by the National Science Centre in Krakow

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2015

Resource Type:

artykuł

Format:

application/pdf

Resource Identifier:

doi:10.15611/aoe.2015.2.09

Language:

eng

Relation:

Argumenta Oeconomica, 2015, Nr 2 (35)

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu