Tytuł:

Influence of customer pressure on the innovative activity of a company

Tytuł publikacji grupowej:

Argumenta Oeconomica

Autor:

Tomaszewski, Marek

Temat i słowa kluczowe:

customer pressure ; innovative activity ; demand-driven innovation

Opis:

Argumenta Oeconomica, 2015, Nr 2 (35), s. 203-219

Abstrakt:

This article is based on the research conducted on the companies from five countries: Latvia, Lithuania, Russia, Estonia and Poland. These countries are all located in the south-eastern part of the Baltic Sea. A review of the literature reveals no analysis of the intensity of customer impact on the innovative activity of a company. In this context, the main aim of the article is to analyse the influence and intensity of types of customer pressure on the innovative activity of a company. This article takes into account both the pressure from customers to introduce new products and the pressure from customers to lower the production costs. The research hypothesis allowing the attainment of the research goal is formulated as follows: The majority of innovations introduced by the companies from the countries of south-east part of the Baltic Sea are demand-driven, that is, they are a result of customer pressure. This means that the probability of occurrence of all the analysed attributes of innovative activity depends on the amount of pressure on the side of customers. With no pressure, the probability of occurrence of the analysed attributes of innovative activity is smallest

Wydawca:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Miejsce wydania:

Wrocław

Data wydania:

2015

Typ zasobu:

artykuł

Format:

application/pdf

Identyfikator zasobu:

doi:10.15611/aoe.2015.2.11

Język:

eng

Powiązania:

Argumenta Oeconomica, 2015, Nr 2 (35)

Prawa:

Wszystkie prawa zastrzeżone (Copyright)

Prawa dostępu:

Dla wszystkich w zakresie dozwolonego użytku

Lokalizacja oryginału:

Uniwersytet Ekonomiczny we Wrocławiu