Advanced search ?

Object

Corporate competitiveness and communication practice in communication technologies – international comparison
Download

Title: Corporate competitiveness and communication practice in communication technologies – international comparison

Creator:

Huszárik, Erika Seres ; Kosár, Silvia Tóbiás ; Korcsmáros, Enikő ; Gódány, Zsuzsanna ; Csinger, Bence

Description:

Argumenta Oeconomica, 2023, Nr 2 (51), s. 5-31

Abstrakt:

The technological changes of the Industry 4.0 period and the spread of communication and information technologies allow for a more efficient diversification of products and services in response to changing consumer needs. Modern ICT tools are used by all companies to varying degrees. The main aim of the primary research on which this study is based was to assess the challenges of small and medium-sized enterprises operating in Slovakia and Hungary, the factors influencing their competitiveness, and from this to learn which are the most effective communication technologies in Industry 4.0. The primary research was carried out in the form of a questionnaire survey, and the number of items of the examined international sample was 275 (145 SMEs in Hungary and 130 in Slovakia). In addition to the descriptive statistical analyses, the research questions and the related hypotheses were tested by ANOVA table and cluster analysis. The respondents from the two countries also have a unified view of the factors that help increase competitiveness. In connection with the cluster analysis, it can be stated that the business activity does not fundamentally affect whether the individual companies belong to the group of environmentally conscious people who rely on human resources and digitalisation, or to the group with negative attitudes who do not trust it. Companies still consider the constantly updated corporate website to be the most effective means of corporate communication, and although communication on social media is becoming more and more valuable, the respondents believe that the shift in communication through the website which would have been replaced by communication via the social network has not yet taken place.

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2023

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/aoe.2023.2.01 ; oai:dbc.wroc.pl:125353

Language:

eng

Relation:

Argumenta Oeconomica, 2023, Nr 2 (51)

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Group publication title:

Argumenta Oeconomica

Subject and keywords:

competitiveness communication technologies company IT tools

Object collections:

Last modified:

Apr 17, 2024

In our library since:

Nov 17, 2023

Number of object content hits:

215

All available object's versions:

https://dbc.wroc.pl./publication/163934

Show description in RDF format:

RDF

Show description in OAI-PMH format:

OAI-PMH

Edition name Date
Corporate competitiveness and communication practice in communication technologies – international comparison Apr 17, 2024

Similar

Management Forum
Management Forum

Proekologiczny wizerunek przedsiębiorstwa jako czynnik jego konkurencyjności

Glabiszewski, Waldemar

2016
artykuł
Argumenta Oeconomica
Argumenta Oeconomica

Supply chain cooperation and company performance

Ratajczak-Mrozek, Milena Małys, Łukasz

2012
artykuł
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Joint venture versus samodzielne prowadzenie działalności poza granicami kraju − doświadczenia polskich inwestorów bezpośrednich.

Szałucka, Małgorzata

2014
artykuł
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Konkurencyjność przedsiębiorstwa usługowego. Identyfikacja działań przedsiębiorstw obsługującychrynek nieruchomości.

Lemańska-Majdzik, Anna Tomski, Piotr

2014
artykuł
Informatyka Ekonomiczna = Business Informatics
Informatyka Ekonomiczna = Business Informatics

New Internet communication technologies in Polish sports organizations

Gajek, Katarzyna

2014
artykuł
Informatyka Ekonomiczna = Business Informatics
Informatyka Ekonomiczna = Business Informatics

Communication technologies and internal communication in an organization during the Covid-19 pandemic

Smoląg, Klaudia Ślusarczyk, Oliwia

2021
artykuł
Informatyka Ekonomiczna = Business Informatics
Informatyka Ekonomiczna = Business Informatics

The importance of ICT in creating digital marketing

Chomiak-Orsa, Iwona Liszczyk, Konrad

2020
artykuł
Nauki o Zarządzaniu = Management Sciences
Nauki o Zarządzaniu = Management Sciences

Stages and areas of the use of IT tools supporting the management of IT projects

Pondel, Jolanta Pondel, Maciej

2018
artykuł
More
×

Citation

Citation style:

Contact details

Address

Wrocław University of Science and Technology (Coordinator)
Library of Wrocław University of Science and Technology
Wybrzeże Wyspiańskiego 27
50-370 Wrocław, Poland

Phone

(+48) 71-320-38-30
(+48) 71-320-47-50

E-Mail

bc@pwr.edu.pl

Visit us!

https://biblioteka.pwr.edu.pl/

This page uses 'cookies'. More information