Object

Title in english:

The Comparison of Results of the Segmentation of Households on Different Insurance Markets

Creator:

Batóg, Barbara ; Mojsiewicz, Magdalena ; Wawrzyniak, Katarzyna

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 7, s. 390-398

Abstrakt:

In the article the authors tries to verify the hypothesis that groups of customers with similar behaviour, discriminated on different insurance markets, coincide in a great degree. It means that the customer behaving rationally on the property insurance market behaves rationally also on the other insurance markets. On that account the research was conducted in two stages. In the first stage a group of rational customers was separated accordingly to the Wagner theory. In the second stage the segmentation of customers was made. This segmentation was compared to the group of rational customers. Statistical data came from the survey of 500 respondents (heads of households) conducted in 2006 in Poland.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2008

Resource Type:

artykuł

Resource Identifier:

oai:dbc.wroc.pl:124990

Language:

pol

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 7 (1207) ; Taksonomia 15 ; Klasyfikacja i analiza danych - teoria i zastosowania

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu