Szukana fraza: [Abstrakt = "The elaboration concentrates on the identification and evaluation \- based on empirical analysis\-of behaviour patterns which allowed MBA educational institutions to achieve sustainable competitive advantage. The authors describe a model which should present a theoretical basis for process development necessary to obtain strategic market success. The article elaborates that there is a necessity of environment monitoring and it also suggests that strategic success of an MBA educational institution in Poland can be obtained when the competitive advantage is built on\: unique competences, strong reputation and quality and wide variety of carefully chosen programmes."]

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