Title:

The designing of customer management strategies using ICT tools in Pure Jatomi

Group publication title:

Informatyka Ekonomiczna = Business Informatics

Title in english:

Business Informatics

Creator:

Idzikowski, Wojciech ; Cieśliński, Wojciech B.

Subject and Keywords:

customer value management ; sports association ; electronic communication ; zarządzanie wartością klienta ; organizacja sportowa ; komunikacja elektroniczna

Description:

Informatyka Ekonomiczna = Business Informatics, 2014, Nr 4 (34), s. 85-93

Abstrakt:

The article presents the model of designing a customer management strategy using business ICT tools within a global sports association named Pure Jatomi. First, the basic categories essential for reaching a target of the project are explained (this section presents the results of literature analysis).Next, the general model of designing a customer management strategy (shown as a process map as well, developed on the basis of results of empirical investigation) is shown. Finally, ICT tools which enable acceleration of CLV growth (CLV = Customer Lifetime Value) are presented

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2014

Resource Type:

artykuł

Format:

application/pdf

Resource Identifier:

doi:10.15611/ie.2014.4.09

Language:

eng

Relation:

Informatyka Ekonomiczna = Business Informatics, 2014, Nr 4 (34)

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu