Title:

Business Model Innovation Process on the Example of an IT Company

Group publication title:

Debiuty Studenckie

Title in english:

Modyfikacja modelu biznesowego na przykładzie firmy z branży IT

Creator:

Fokczyński, Wojciech

Contributor:

Radomska, Joanna. Redakcja ; Witek-Crabb, Anna. Redakcja

Subject and Keywords:

business model ; business lines ; business model modification ; IT ; strategy and business model ; Business Model Innovation ; model biznesu ; linia biznesowa ; modyfikacja modelu biznesowego ; strategia a model biznesowy

Description:

Fokczyński, W. (2024). Business Model Innovation Process on the Example of an IT Company. W J. Radomska & A. Witek-Crabb (Red.), New Trends in Business Management (s. 118–135). https://doi.org/10.15611/2024.30.7.09

Abstrakt:

The aim of the article is to explore one of the business model transformation processes in the XYZ company, operating in the ERP systems industry. This company, in order to repair internal problems, as well as strengthen its position on the market, decided to change the business model by adding a new business line, which introduced the company to the education industry. In order to achieve the aim of the article, an Individual In-depth Interview (IDI) and a review of the company’s internal documentation were conducted. The article ends with conclusions and recommendations connected with Business Model Innovation (BMI). They describe factors conducive to modifying business models and the concept of complementarity developed on the basis of literature analysis and the results of in-depth interviews.

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2024

Resource Type:

rozdział

Resource Identifier:

doi:10.15611/2024.30.7.09

Language:

eng

Relation:

Debiuty Studenckie 2024

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu