Title:

Geneza i funkcje marki - ewolucja roli marki w działaniach podmiotów gospodarczych

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

The Genesis and Function of Brand's - the Brand's Importance in Activity of Enterprises

Creator:

Wrona, Sylwia

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 33, s. 107-120

Abstrakt:

Recently observed vast fascination of a brand, number of books, publishings, dissertations as well as symposiums devoted to, might have suggested, that the history of a brand has been counted since merely couple, maybe dozen of years. Well, there is nothing more wrong than this belief. A brand is not an icon of modem economy, it is much older and its rudiments reach as far as ancient ages. The following article focuses on the brand's (trademark) importance evolution in activity of enterprises. It discusses the origin of the analysed category and describes how over ages product branding system has been changing and how its functionality has been developing.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2008

Resource Type:

artykuł

Language:

pol

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 33 ; Marketing, vol. 4 ; Problemy teorii i praktyki marketingu

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu