Title:

Wizerunek uczelni wyższej w świetle opinii studentów (na przykładzie Akademii Ekonomicznej we Wrocławiu)

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

The Image of a School of Higher Education on the Example of the Wrocław University of Economics. Student's Opinion

Creator:

Mazurek-Łopacińska, Krystyna

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 33, s. 9-26

Abstrakt:

Selected research outcomes presented in the article show student's opinion on various features of the Wrocław University of Economics. Their opinion was analyzed concentrating on the reasons why somebody choose this particular college. The most important university ranking criteria were: university prestige, education offer, university atmosphere, relations with the environment, public relations actions and university infrastructure, Besides these aspects of image, emotional attachment to the university as well as behavioral aspects expressed through the recommendation disposition of the school to members of the datum group (for example friends or family). Moreover, willingness to make the same school choice was also examined. These conclusion were created in the order to designate the direction of the changes in school offer which are important in shaping image.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2008

Resource Type:

artykuł

Language:

pol

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 33 ; Marketing, vol. 4 ; Problemy teorii i praktyki marketingu

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu