Szukana fraza: [Abstrakt = "This study\; using data from 158 small and medium\-sized Polish enterprises\; develops the theory on how organizational creativity links to a firm’s performance. I address this gap by studying the varying impact of creative novelty and creative usefulness on a firm’s profitability and growth. Drawing on the firm’s performance theory\; I find that objective and subjective measures have distinct performance effects. As a result\; organizational creativity becomes effective in different ways. Broadly speaking\; these findings have important implications for organizational creativity research"]

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