Search for: [Abstrakt = "This paper is an attempt to present and analyze the impact of e\-space on non\-marketing\- mix elements of marketing activities of organizations. Firstly, definitions of e\-space and its basic components are provided i.e. non\-Web related space, Web\-space and m\-space. Next, the attention is focused on each of four pre\-marketing\-mix elements of marketing activities. So the impact of e\-space is analyzed in the context of research, segmentation, targeting and positioning processes. Finally, conclusions are offered.\(original abstract\)"]
