Title:

Perspective of application of behavioural economic principles for changing consumer choice towards sustainability in the alternative energy sector

Group publication title:

Biblioteka Regionalisty

Title in english:

Możliwe zastosowania zasad ekonomii behawioralnej jako czynnika wpływającego na zachowania konsumenckie w obszarze zrównoważonego rozwoju w dziedzinie alternatywnych źródeł energii

Creator:

Pidlisnyuk, Iryna

Subject and Keywords:

applied behavior studies ; alternative energy sector ; renewable energy ; sociological survey ; behavior techniques ; EU alternative energy policy ; studia behawioralne ; alternatywne źródła enegrii ; odnawialne źródła energii ; zachowania konsumenckie ; techniki behawioralne ; Europejska dyrektywa o odnawialnych źródłach energii

Description:

Biblioteka Regionalisty, 2017, Nr 17, s. 75-86

Abstrakt:

The main aim of the study was to critically overview available data and literature sources on interconnection between applied behavioral economics and consumer choice and to formulate ways of application of behavior principles while implementing sustainable development approaches in alternative energy sector. The models used in behavior economics were explored, similarities and differences were defined and ways for using models in the research were proposed. The analyses show that applied behavior principles can shape and change the consumer choice. The brief sociological survey in selected regions of Ukraine, the Czech Republic and Germany was accomplished and permitted to determine the first insights into behavioral factors and motivation of individuals. Results will be transferred into improvements in economic appraisal of alternative energy and strengthening the new insights in policy evaluation.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2017

Resource Type:

artykuł

Format:

application/pdf

Resource Identifier:

doi:10.15611/br.2017.1.07

Language:

eng

Relation:

Biblioteka Regionalisty, 2017, Nr 17

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu