Title:

Synthetic Organizational Evaluation. Emotional, Behavioural and Financial Effects of Marketing Activities in Effectiveness and Efficiency Evaluation

Creator:

Kowal, Witold

Subject and Keywords:

economic assessments ; organizational effectiveness ; economic efficiency ; marketing performance ; marketing productivity

Description:

This publication is the outcome of the research project called ‘Emotional, Behavioral and Financial Effects of Marketing Activities in the Synthetic Organizational Evaluation’ (2012/05/B/HS4/02414), financed by the National Science Centre in Kraków. The aim of the study was to determine the role of a number of different marketing and financial effects in evaluating a firm.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2015

Resource Type:

książka

Format:

application/pdf

Resource Identifier:

doi:10.15611/9788376955032

Language:

eng

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu