Title:

Factors Influencing Corporate Websites’ Value

Group publication title:

20-th AMSE. Applications of Mathematics and Statistics in Economics. International Scientific Conference: Szklarska Poręba, 30 August- 3 September 2017. Conference Proceedings Full Text Papers

Creator:

Laco, Peter ; Kallová, Martina

Subject and Keywords:

internet ; website ; website value ; website costs ; survey

Description:

20-th AMSE. Applications of Mathematics and Statistics in Economics. International Scientific Conference: Szklarska Poręba, 30 August- 3 September 2017. Conference Proceedings Full Text Papers, s. 275-284

Abstrakt:

The importance of corporate websites is indisputable. Websites allows companies to spread the information about contacts, products or services at relatively fair costs. The structure of these costs of the website creation, development and maintenance is described in our paper. The main aim of the paper is to present results of survey conducted out to describe factors that influence the value of corporate websites. This survey was realized by questionnaires for both users and companies. User point of view and corporate evaluation of website value was investigated to compare and summarize the results. The results of the survey may help companies to estimate the value of their websites and compare it with the real costs

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2017

Resource Type:

materiały konferencyjne

Format:

application/pdf

Resource Identifier:

doi:10.15611/amse.2017.20.22

Language:

eng

Relation:

20-th AMSE. Applications of Mathematics and Statistics in Economics. International Scientific Conference: Szklarska Poręba, 30 August- 3 September 2017. Conference Proceedings Full Text Papers

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu