Title:

E-organizer as the modern dedicated coaching tool supporting knowledge diffusion in the beauty services sector

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

E-organizer jako nowoczesne narzędzie coachingu dedykowanego wspierającegodyfuzję wiedzy w sektorze usług kosmetycznych

Creator:

Perechuda, Kazimierz ; Nawrocka, Elżbieta ; Idzikowski, Wojciech

Subject and Keywords:

dedicated coaching ; beauty services sector ; beauty parlour ; e-organizer

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2011, Nr 206, s. 152-163

Abstrakt:

The article objective is to present dedicated coaching, as the tool for knowledge catalysis, aimed at knowledge diffusion acceleration in customer service, as well as demonstrate an exceptional tool in the form of an electronic device called e-organizer. The article discusses dedicated coaching concept and functional attributes of a tool accelerating knowledge diffusion in a customer service process (by means of coaching idea implementation), using e-organizer, its application models and implementation opportunities in a beauty parlour functioning. In order to illustrate its practical application, the beauty services sector was selected, since at present it is one of the fastest developing sectors in Polish economy. Challenges of this particularly competitive market impose on beauty parlour managers the need to search for new solutions resulting in an increase of customers’ interest in their offer

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2011

Resource Type:

artykuł

Format:

application/pdf

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2011; Nr 206

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu