Title:

Modeling marketing research efficiency - some theoretical notes

Group publication title:

Ekonometria = Econometrics

Title in english:

Modelowanie efektywności badań marketingowych - kilka uwag teoretycznych

Creator:

Tarka, Piotr

Subject and Keywords:

marketing research ; efficiency ; GMREM model ; efektywność ; badania marketingowe

Description:

Ekonometria = Econometrics, 2012, Nr 1 (35), s. 38-43

Abstrakt:

In this article the author refers to the problem of modeling the marketing research efficiency based on a theoretical description of GMREM model. The issues include the nature and functionality of the GMREM. In the first part of the text a one-equation model was constructed in which the effects of companies business activities are dependent on marketing activities, including marketing research. The second part presents a model of interdependent multiple equations. Ultimately a model in which the model parameters change over time is also considered

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2012

Resource Type:

artykuł

Format:

application/pdf

Language:

eng

Relation:

Ekonometria = Econometrics, 2012, Nr 1 (35)

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu