Title:

Personal Brand as a Game Changer in Building the Recognition of Doctoral Students in the Scientific and Academic Environment

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

Marka osobista jako game changer w budowaniu rozpoznawalności doktorantów w środowisku naukowym i akademickim

Creator:

Muszyńska, Weronika

Subject and Keywords:

personal brand ; game changers ; recognition ; doctoral student ; marka osobista ; rozpoznawalność ; doktoranci

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2024; vol. 68, nr 2, s. 23-34

Abstrakt:

Although personal brand has been studied in relation to the activity of doctoral students and recognition is considered the key to the development of a scientific career (Duszczyk, 2022), the literature lacks specific research on the relationship between these concepts. The aim of the article is to answer the question whether doctoral students are aware of the importance of personal brand in building their recognition in the scientific and academic environment, and what actions they take in this regard. To achieve this goal, it was decided to conduct a qualitative study in the form of individual in-depth interviews (IDI) on a group of doctoral students of Doctoral Schools (N = 6). As a result, it was found that doctoral students notice the importance of personal brand, but rather do not consider as a game changer in building their recognition.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2024

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/pn.2024.2.03

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2024; vol. 68, nr 2

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu