Title:

Różnice kulturowe jako obiekt badań

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

Intercultural Differences : Which Basis?

Creator:

Clijsters, Willy

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 17, s. 99-105

Abstrakt:

T. Hall, G. Hofstede, F. Trompenaars and others gave a pragmatic definition of "culture" not as a collection of arts but as a set of values and beliefs that belong to everyone's daily life. On this basis, they did a lot of research about the impact of "culture" in international business. A researcher as Hofstede has even tried to rank for the most important nations four and later five so called dimensions of culture. But has a nation a homogeneous business culture? How static is it? How useful are the findings of research? How can we refine them? Does the Anglo-Saxon economic domination induce everyone to an aseptic international business culture? Or does a business (wo)man keep her/his own set of values, beliefs ... even when he/she is speaking English? Does he/she speak English or do we have to speak about Swenglish (Sweden), Frenglish (France), Denglish (Netherlands), Penglish (Poland) ..,? In one word, is globalization inherent to business but far away from business communication?

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2008

Resource Type:

artykuł

Language:

pol

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 17 ; Komunikacja marketingowa w Europie wielu kultur językowych

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu