Title:

Marketingowe aspekty zarządzania muzeum

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

Marketing Aspects of Museum Management

Creator:

Sobocińska, Magdalena

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 33, s. 179-194

Abstrakt:

This paper focuses on the introduction of museum functions as well as reasons and goals of using marketing in museum management. Ways of achieving those goals have also been presented in this paper. Adaptation of marketing concepts, especially the relationship marketing, for museums is related with expanding functions which museums have now to fulfill. Museums besides part of gathering and storing works of different arts, sciences and technology, and scientific elaborations of collections, set their goal to provide costumers researching the arts in an active way, by establishing a link with the masterpiece. Furthermore, museums become a place for meetings and discussions which support the exhibition activity, and sometimes even a place for fun and relaxation. Among the reasons of professionalization of museum management and applying marketing concepts in the management several things were pointed out: changes in models of financing culture, globalization and development of information technology, as well as advancement of symbolic consumption and consumption society.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2008

Resource Type:

artykuł

Language:

pol

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 33 ; Marketing, vol. 4 ; Problemy teorii i praktyki marketingu

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu