Title:

Towards Methodology for User Experience Measurement in On-Line Services

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

Rozwój metodyki pomiaru jakości odczuwanej usług on-line

Creator:

Sikorski, Marcin ; Garnik, Igor

Subject and Keywords:

user-centred design ; on-line services ; on-line consumer behaviour

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2010; Nr 147, s. 244-254

Abstrakt:

This paper presents results of a user-based study, aimed at identification and assessment of non-technological factors shaping long-term user satisfaction in on-line services as well as prospective customer loyalty. The study has shown that attractive price appears to be critical to customer, next feeling of security and of being well informed. Next, convenience in using the service in terms of time and workload have been declared by users as of secondary importance. By showing the significance of non-technological factors “beyond usability” the study contributed to methodological development in research on user-perceived quality of on-line services.

Publisher:

Publishing House of Wrocław University of Economics

Place of publication:

Wrocław

Date:

2010

Resource Type:

artykuł

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2010; Nr 147 ; Advanced Information Technologies for Management – AITM 2010

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Dofinansowano z programu "Społeczna odpowiedzialność nauki" Ministra Edukacji i Nauki (SONB/SP/546390/2022). Tytuł projektu: Upowszechnienie zawartości czasopisma Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu