@misc{Hall_Hanna_Ambient_2006,
 author={Hall, Hanna and Gębarowski, Marcin},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1116, s. 82-89},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The authors have presented the essence of the "ambient media" issue, as well as factors which make entrepreneurs agree to use non-standard solutions in the area of marketing communication. A special attention has been put to carriers and activities which are most often used while carrying out original marketing actions - marketing events, non-standard outdoor campaigns and buzz marketing.},
 title={Ambient media - innowacyjne działania i narzędzia komunikacji marketingowej},
 type={artykuł},
}