@misc{Boskar_Tomasz_Problemy_2006,
 author={Boskar, Tomasz and Zrobek, Janusz},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1107, s. 496-503},
 language={pol},
 abstract={An important problem is to achieve satisfactory effectiveness of cooperation in marketing research between enterprises ordering such research and research agencies. Increasing requirements connected with the range of research, quality of results and their usefulness in a decision making process often cause the difficulties in relationship between clients and agencies. What is more they are not always able to overcome them. The improvement of effectiveness of a cooperation requires more professional marketing attitude with innovation both in preparing and carrying out marketing research and also better understanding of their role in the companies. },
 type={artykuł},
 title={Problemy efektywności relacji klient-agencja badawcza w badaniach marketingowych},
}