@misc{Mróz_Barbara_Geneza_2008,
 author={Mróz, Barbara and Hryniewiecki, Rafał},
 year={2008},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 12, s. 158-164},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 language={pol},
 abstract={The term "franchising" comes from feudal France. Today it is used to describe a sales system, where a right to use a particular trade mark is given to the sales of goods and supply of services. Franchising gives a chance, to a small and medium sized companies, to achieve a meaningful position at the market. The word "success" describes most of the franchising networks, hence, companies like McDonald's need neither to be introduced, nor advertized.},
 type={artykuł},
 title={Geneza i rozwój systemu franchisingu w USA (na przykładzie sieci McDonald's) i jego ekspansja w Europie},
}